Read the original article at https://blog.knowbe4.com/from-madison-avenue-to-malware
In the bustling world of 1960s Madison Avenue, a young advertising executive named Lester Wunderman was about to revolutionize the industry.
Wunderman, often called the father of direct marketing, had a simple yet profound insight: personalization was the key to capturing attention and driving action.
Read the original article at https://blog.knowbe4.com/from-madison-avenue-to-malware